Betty P. Rauch, The Fortune Society Board Chair, is a marketing and communications professional. Since 1993, Ms. Rauch has had a consulting practice focused on marketing, re-positioning, branding, and Internet strategies, with a primary focus on non-profit organizations. Clients in the nonprofit sector include the National Council on Economic Education, Seedco, the International Center for Photography, the National League for Nursing, the New York Housing Conference, and The New York Foundling.
Prior to receiving her MBA in marketing from New York University in 1981, Ms. Rauch worked in administrative and management capacities for visual and performing arts institutions, including the Museum of Modern Art, City Center, and the Folger Shakespeare Library. She frequently presents on the subject of basic marketing strategies and practices for non-profit organizations.